Yo family,

Im changing the format of these a little bit as I want to kind of use this as a diary as well as sharing some free game on a weekly basis (check below today speaking about how I actually get over fear). Message me and let me know if theres anything you’d love for me to touch on too.

Over at GUAP we announced that we are doing the GUAP Gala again after a year hiatus. The response has been great and it’s coming up soon so having to do a lot of last minute meetings for the fine details but it’s been good. Also having several conversations with potential brand partners (i’ve been leading that side of things) and so far we have some amazing partners locked in which is quite cool (ASOS is this year’s headline partner and more to be announced). Honestly it’s always a bit nerve racking coming back after taking a break because you never know if people feel the same way, care etc but I guess you just got to go with the wind and trust your gut.

On the other side of my life, my latest music release has done really well too. Not sure if you remember couple weeks back I was looking for a singer - found one and her name is Neema Nekesa (if you’re into artists like Aaliyah you will love her) from Rotterdam. We made the song and it got premiered on BBC 1XTRA with Casskid! which was my first time being played on there. The song’s been my fastest growing song so far and it really just showed me the beauty of collaboration and DIY. We both recorded it in our bedrooms and now it’s just doing it’s thing. Made a small visualiser too if you haven’t seen it have a watch below.

Also announced that im supporting an artist called jev. on tour in London! First time supporting a tour and will be my biggest stage I’ve performed at yet. I literally was saying to myself this time last year I didn’t even have no songs out so seeing all these things moving honestly is just motivating me to keep going. It’s a journey but honestly im super grateful for everyone and anyone supporting where ever you are in the world! If you are in London and want to come see me perform there get your tickets below!

CLICK IMAGE TO GET TICKETS

Lots of moving parts, its super busy but im grateful. Got to keep the ball rolling.

There’s one mindset shift that has carried me through some of my biggest risks, toughest seasons, and scariest leaps and it’s not motivation or discipline.

It’s actually just acceptance. More specifically, the acceptance of the worst-case scenario.

See, fear is what keeps most people stuck. Fear of failing, of looking crazy, of losing money, of people not understanding. Fear has a way of making the smallest risks feel like life-or-death situations. And if you let it, fear will keep you from ever stepping into your potential.

When you don’t face it, it sits in the back of your mind, whispering all the reasons you shouldn’t try. What if it fails? What if I lose money? What if people don’t get it? What if I embarrass myself? Those “what ifs” pile up until they feel bigger than your dream.

But here’s the shift that changed everything for me: instead of running from those fears, I confront them. I sit down and map out the worst case scenario.

What’s the absolute worst that could happen if I take this leap?

And then I ask myself: if that happens, can I live with it?

Nine times out of ten, the answer is yes. It might sting, it might slow me down, but it won’t break me. I’ll still be here. I’ll still have my creativity. I’ll still have another shot.

That’s the superpower right there: once I’ve accepted the worst case, the fear loses its grip. Suddenly I’m free to move. Free to experiment. Free to fail forward without carrying the weight of “what if.”

And the truth is, every big thing I’ve done from building GUAP, to putting music into the world, to stepping into rooms I never thought I’d be in came after I looked the worst case in the eye and said, “I can handle that.”

It doesn’t make the fear disappear completely, but it does make it smaller. And it gives me courage to act while everyone else is still hesitating.

So if you’re sitting on something right now, waiting for the “perfect time” id say do this:

If the answer is yes, then the decision is already made. You move.

That’s the real superpower: accepting the worst so you can step into the best.

I started forevafree* because I believe music can be bigger than the industry lets it be. Too many artists end up chasing labels or waiting for someone else’s approval. That’s not freedom that’s dependency. I really want to approach music differently to what most of the industry tell you you have to do. My goal is to bring together 1,000 people who believe in this vision - not just as listeners, but as part of the movement. If we do that, then the music doesn’t have to answer to anyone else. It stays pure, independent, and rooted in community.

So if you are interested in first listens, monthly hangouts, discounts, and getting paid by listening to the music (forevafree* royalty cards give you ownership of my songs) click here or image below for more information.

here are pitch deck’s i’ve used in my 10 years of running business that have generated millions for my business.

here is a free checklist for anyone trying to work out their offering and their brand. this is the process I use to start any idea and also to define my personal brand.

if you like neo-soul/jazz/hip-hop this is for you.

If you made it this far, big love for reading. Catch up next week!