Let’s talk about consistency. Im not talking bout in the perfect, polished, content-calendar kind of way. I mean more what it means to keep going when life is lifing. When you’ve got bills to take care off, family pressures, creative blocks, and you’re still trying to move forward on your vision.

Because real consistency isn’t about routine. It’s about rhythm. And to be honest that rhythm isn’t always gonna be smooth. Some weeks you’ll be flowing like water (I said this in an african accent lool). Other weeks, you’ll feel like you’re crawling. But to be honest that’s okay. What matters is that you don’t disappear on yourself and go missing.

I’ve had bare seasons where I was juggling GUAP deadlines, trying to release music, figuring out finances and still trying to find space to just think. To be honest I still have those days and some days I don’t have the energy to make or do anything. Other days I surprise myself. What helps me most isn’t trying to do it all.

It’s knowing that showing up imperfectly is better than not showing up at all.

Here’s what I’ve learnt about staying consistent when life isn’t:

Forget the 5am routines and 30-day challenges the internet gurus be telling you. Consistency doesn’t mean showing up the same way every day it means showing up in the way that makes sense for your life and what’s happening.

Some weeks, your consistent might look like writing a full plan. Other weeks, it’s just jotting one good idea in your notes app. That still counts.

Let your version of consistency move with your actual capacity - just got to show up in some way or some form.

The harder it is to begin, the less likely you will to be honest.vI’ve found that the best way to keep going is to make the process lighter. If I don’t have the time or headspace to film a full shoot, I’ll still do a message to camera on my phone. If I don’t have a new song to promote , I’ll still post something about an old tune. Movement doesn’t always need to be big. It just needs to be real.

Sometimes rest feels like failure, especially in a world that rewards output. But rest is part of the rhythm. Some of my best creative breakthroughs came right after I paused, not while I was grinding non-stop.

You can’t sustain what you don’t respect. And your energy deserves your respect.

So if you’re in a moment right now where life feels like it’s pulling you in different directions, let this be your reminder:vYour dreams don’t expire just because you’re tired.
You’re allowed to adjust the pace. You’re still on time.

We need to be consistent but in a human way.

One small thing a day still adds up. And if you fall off? You can come back. That’s part of the rhythm too.

keep building,
forevafree*

resources

here are pitch deck’s i’ve used in my 10 years of running business that have generated millions for my business.

here is a free checklist for anyone trying to work out their offering and their brand. this is the process I use to start any idea and also to define my personal brand.

for anyone looking to be in a community with other people on a similar journey, opportunities, masterclasses, events and more.

RESIDENCEE - our open mic night will be back on 4th August 2025.

Grab a free ticket here.

Thing’s i’ve watched this week that have lots of gems.

the official forevafree* playlist - to discover new music and get your mind right.

this is the perfect playlist to get you into the correct headspace whilst working.

updated weekly - including music by the forevafam*.

if you would like your music added join to be added.

if you like neo-soul/jazz/hip-hop this is for you.

My new song comes out on Wednesday and would really love your support on this record. Takes a couple seconds to pre-save - really goes a long way!

thank you in advance.

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remember - do you.