Yo family,

Hope you’ve been well

Last week was my second time performing as ICXN and honestly, it felt unreal. Hearing people sing my lyrics back, seeing the energy in the room, and just feeling that love… it’s something I’ll never take for granted.

There were so many firsts that night. First time performing with SNDYVIBES (my dj) everything about that connection has been effortless from the start. First time working with Zui, who pulled up last minute just off the strength of love for the craft and absolutely killed it. First time being styled properly by Styla Bae and Tiffany who both made me feel like the artist I’ve always seen myself as.

I even met Remdolla in person for the first time hit - I’ve made so many songs from his beats off YouTube, so having him in the crowd felt full circle. And big love to Jev for letting me support on tour - seeing how he was able to bring out a crowd even though he is from the states gave me real perspective on what’s possible.

To everyone who came through, showed love, reposted, or just believed - thank you. I see it all and appreciate it more than you know.

That night reminded me that everything really starts with energy. You put your intentions out, you stay consistent, and the right people find you. That’s all I’ve been doing - putting the work in and trusting it’ll meet the right eyes and ears when it’s meant to.

We’re just getting started, but this one felt like the beginning of something real. To thank the supporters

Over at GUAP we just announced the nominees for the GUAP Gala. You can see all the nominees and vote via guapgala.co. Been a busy week and it’s about to get busier. Yesterday I even went to ASOS who will be creating a custom look for me. It was proper cool - can’t wait for you guys to see. This year’s theme requires a lot of creativity and the team over at asos have smashed it.

We’re still looking for some brand partners so if you’d like to get involved in this year’s gala via sponsorship please email [email protected].

Let’s talk about something real - knowing who you are.

Not who people think you are. Not who the internet expects you to be. Not the version of you that fits into whatever’s trending right now.

Just you.

The more I grow in business, in music, in life - the more I realise that success doesn’t start with money, strategy, or followers. It starts with identity.

If you don’t know who you are, this world will try to decide for you.
Algorithms, opinions, brands, even people close to you - everyone will have a version of what they think you should be. And if you’re not careful, you’ll spend your whole life shapeshifting, trying to meet expectations that were never yours in the first place.

But when you know yourself like really know yourself, i think everything changes.
You stop chasing validation.You stop being reactive. You stop comparing your path to everyone else’s.

You start creating from a grounded place. You make moves that actually align with your spirit, not just your ego. And that’s when things start to click because your work starts feeling true to you.

For me, that’s been the biggest shift. The more I lean into who I am - my story, my sound, my pace, the more everything around me aligns naturally. The right people find me. The right opportunities come. And even when things don’t go to plan, I move with peace because I know I’m being authentically myself.

Knowing yourself isn’t about being perfect - it’s about being anchored.

When you know who you are, you can move through life and it’s chaos without losing yourself. You can take advice without being swayed. You can evolve without becoming someone else.

think that’s the real flex.

forevafree* - be who you wanna be.

I started forevafree* because I believe music can be bigger than the industry lets it be. Too many artists end up chasing labels or waiting for someone else’s approval. That’s not freedom that’s dependency. I really want to approach music differently to what most of the industry tell you you have to do. My goal is to bring together 1,000 people who believe in this vision - not just as listeners, but as part of the movement. If we do that, then the music doesn’t have to answer to anyone else. It stays pure, independent, and rooted in community.

So if you are interested in first listens, monthly hangouts, discounts, and getting paid by listening to the music (forevafree* royalty cards give you ownership of my songs) click here or image below for more information.

here are pitch deck’s i’ve used in my 10 years of running business that have generated millions for my business.

here is a free checklist for anyone trying to work out their offering and their brand. this is the process I use to start any idea and also to define my personal brand.

if you like neo-soul/jazz/hip-hop this is for you.

If you made it this far, big love for reading. Catch up next week!