dear family
We are approach 5000 people in this community. Some of you are here because my thoughts on business/mindset and some of you are here because you enjoy and supporting my music. Whatever the reason want to say thank you for being a part of the journey.
I’ve updated the format of this again so that whether you’re here for business or for the music it’s easier for you to find. Would love for you to go through the whole thing if you have the time but feel free to visit the section which relates to you most!
freegame*
I want to talk about a feeling we don’t really acknowledge enough: that weird emptiness that shows up after you hit a big goal.
Weeks ago we did the GUAP Gala. One of the biggest things we’ve ever pulled off.
In an iconic venue. With hundreds of people celebrating culture, creativity, and community.
To a lot of people, it was a huge success. And I’m grateful, very grateful actually for how it turned out, for the team, for the support, for everything.
But the truth is… the day after, and even now I feel a little lost.
Not sad. Not ungrateful. Just… empty. Like, “What now?”
It’s a strange feeling you work endlessly towards something, pour yourself into it, grind for months, think about it day and night… and then the moment arrives, you deliver, people celebrate you, and when it’s over you’re left with this quiet space that feels a bit different.
I’ve realised this happens because for so long, the goal becomes your compass.
You wake up thinking about it. You breathe it. You sacrifice for it. You structure your whole life around it.
And when it’s done, there’s nothing directing you for a moment. You’re standing still after sprinting for so long.
It made me realise something important:
If you don’t love the process, the destination will never feel like enough.
The high doesn’t last. The applause and praises fades. People move on. And you’re left with yourself again.
And I think that’s why this feeling hits so hard because for builders, dreamers, creatives, we tie our worth to momentum. When we stop, even for a moment, it feels uncomfortable.
But the process the late nights, the ideas, the tiny wins, the learning, the growth, that’s the part that actually changes you. That’s the part you spend 99% of your life in.
The goal is the moment.
The process is the life.
So I’m trying to learn not to rush past the stillness after a big achievement. To not immediately throw myself into the next thing just to feel “on track” again. To sit in the in-between and actually feel the journey.
Because if the only joy is in the goal, you’ll spend most of your life feeling empty.
But if you learn to love the building, the growing, the becoming - then you’re never lost, even when the destination is behind you.
If you’ve ever felt this post-achievement emptiness, don’t beat yourself up. You’re not ungrateful. You’re human. You’re recalibrating. You’re finding your next direction.
And maybe that’s part of the process too.
pitch decks i’ve used to get that bag:
CONCEPTS - Creative Project/Idea Pitch Deck
Beneficial pitch deck if you're trying to win a brief from a brand or get someone to support a creative idea.
BRANDS - Creative Business Pitch Deck
Beneficial if you're trying to get brands to partner with you or sponsor what you're doing.
My dream is to build a sustainable music career backed by my community and make this my full time job. Streaming pays very little, and I want to show artists there’s another way to build a real career without relying on the system.
If you want to support my music and what im building with forevafree* - please consider becoming a #PROUD2PAY member.
as part of the fam you’d get:
access to the forevafam group (monthly group call with the family)
first access to new music as well as exclusive demos & unreleased songs
members-only IRL shows & experiences
members-only pricing on merchandise & shows.
Signed Copy of any EP/Album (CD Only) I release in the future for FREE.
Opportunity to earn royalties on my songs.
NEXT RELEASE
I recently put a call out to find a singer and the internet strikes again! Thanks to everyone who sent something in there were so many sick voices and i’ve kept a bank for future releases. I decided to go with Chelsea Alphy all the way from Mozambique.
I’ve got one more exclusive feature (hint: its a rapper I look up to from the US) on this song that will be revealed on my next letter to you guys but the song will be out on Tuesday 2nd December.
Got some more exciting news coming and you guys will be the first to know.
that’s it for now and remember you are forevafree* - be who you wanna be.
ICXN aka Ibrahim Kamara
