Whether you’re here for the music or for the creative advice/tips.
If you love and feel forevafree* is valuable to you
I would love your support in making the movement sustainable for the long term.
big love.
Yo,
One thing I’ve learned on this creative journey—especially building GUAP, forevafree*, and even just growing my own brand—is that the world doesn't owe you attention. You’ve got to earn it.
And part of earning it means understanding this simple truth: Most people seeing your content don’t know you yet.
When you post, when you share, when you put yourself out there—you’re not just talking to the people who already follow you or rock with you. You’re talking to the ones who have no idea who you are... yet.
And that’s where a lot of creatives, entrepreneurs, and artists mess up.
They post assuming everyone’s already tapped into their story.
They assume people know their mission, their why, their value.
They assume people are paying close attention.
Reality check:
People aren’t scrolling thinking, “Let me find someone new to support today.”
They’re scrolling, moving quick, getting distracted—and if you don’t make it easy for them to get why you matter, they’ll just keep scrolling.
When you share your story, your work, or your ideas, you need to talk to the person who’s meeting you for the first time.
Not in a way that’s repetitive or forced—but in a way that quickly tells people:
Who you are
What you do
Why they should care
You don’t need a full documentary. But you do need clarity and energy.
Imagine every post, every story, every video is your first impression. Because honestly—it might be.
How to Actually Do It:
Remind People What You’re About, Often:
If you’re building something bigger than you, you’ve got to keep saying it. If you're building a brand, tell people what it stands for. If you're selling a product, remind them why it solves a problem. It’s not boring. It’s brand building.Speak to the Stranger, Not Just Your Day Ones:
Your real audience isn't just the people who know you personally. It’s the ones finding you for the first time. Think about what someone completely new needs to understand the value you bring—and give it to them.Make It About Them Too:
People don’t follow you just to support you—they follow because you bring something to their life. Inspiration. Entertainment. Education. Relatability. Focus less on “look at me” and more on “this is why this matters to you.”Stay Consistent:
It’s not about shouting your story once. It’s about showing up consistently so that your message, your energy, and your vibe become unmistakable over time. People will catch on—but only if you keep showing up.
The biggest mistake you can make as a creative is assuming people already get it. The ones who will support you, buy from you, share your work, and ride for you—they’re out there. But you have to invite them in. Over and over again.
Post like you’re new every day.
Build like it’s your first opportunity every time.
Create for the people who need you—but haven’t found you yet.
Let’s keep building,
JOIN THE FOREVAFAM*
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